The dollhouse structure was the most significant custom build system to figure out when developing the concept into detailed drawings. This was a system I personally conceived of - creating building-esque cube structures from millwork mounted on partial height stud walls. My details were then used to collaborate with our lighting designer and fixture vendor to turn this concept into a reality.

Rihanna was set on ensuring that this store wouldn’t feel like “typical retail” - she did not want to display product on rows of hangers. To meet that charge, we devised this custom sculptural mannequin wall. Each body can be taken off the wall through a system of attachments and clothed for display. The bodies can be moved and rearranged as needed to best showcase their product. We felt this design not only met the charge to think outside the merchandising box, but also had the benefit of showcasing the variety of bodies that this brand serves. This idea was then developed through shop drawings with a custom mannequin vendor, using 3D scans of actual models to create custom body forms with z clip attachments.