About madds
I design experiences that people don't just see. They feel them.
I've always been fascinated by the relationship between people and the spaces they inhabit. The environments we create quietly shape how we move, how we connect, what we remember, and who we feel safe enough to become.
I bring more than eight years of experience spanning architecture, creative production, and live events. I approach every project with an architect's rigor, an experience designer's sensitivity to human behavior, and a producer's respect for logistics, collaboration, and execution.
Whether I'm designing a physical environment, producing a live event, or developing a creative concept, my goal is the same: to create spaces that invite people to become more fully themselves.
background
I began my career in architecture, designing retail and entertainment environments where concept, identity, and physical space all had to work together. I loved the design process, but I found myself becoming just as interested in what happened after a project was built. I wanted to understand how people actually experienced the spaces we created.
That curiosity found new momentum in 2020. As New York began coming back to life, I found myself drawn into Brooklyn's creative communities, collaborating with artists, photographers, performers, DJs, musicians, dancers, producers, venue owners, fashion designers, and creative entrepreneurs. Every project introduced me to people working in different disciplines, each with their own way of thinking about storytelling, culture, and experience.
Along the way, I realized I wasn't just interested in designing experiences. I loved bringing people together to create them. Building creative teams, connecting collaborators, and helping communities grow became just as meaningful to me as designing the environments themselves.
Over the past decade, my work has grown beyond architecture into creative direction, immersive events, and community building. Just as importantly, I've built trusted relationships across New York's creative industries that allow me to bring together the right collaborators for each project. Whether assembling a production team, connecting artists with opportunities, or helping ideas move from concept to reality, I believe the best work happens when talented people build something together.
How I work
The best creative work is collaborative.
I enjoy partnering with organizations, brands, venues, and creative teams that care as much about the people they're designing for as the final product itself. I bring a balance of creative vision and practical execution, helping ambitious ideas become experiences that are both meaningful and achievable.
My background allows me to move comfortably between disciplines. I can think like an architect, communicate with clients, collaborate with artists, coordinate vendors, manage production, and keep complex projects moving without losing sight of the original vision. I'm equally comfortable discussing big-picture creative direction and diving into the logistical details that make great experiences possible.
Above all, I believe strong partnerships are built on curiosity, trust, and clear communication. My goal is always to leave the people I work with feeling supported, inspired, and excited to create together again.
why I do it
I believe environments are never neutral.
They shape how we move, how we connect, what we remember, and who we feel safe enough to become.
That is the work I care most about creating.